OVERVIEW: Experience creating and managing national and local PR campaigns and brand development efforts; web development and SEO, creation and implementation of marketing plans; writing and editing of all types of marketing materials, ads and website content; preparation of grants; creation of business development plans and management of special events.
Created Foundation media materials, a FACT sheets for use by staff, Board members and website, managed production and writing of two recent newsletters, wrote ad copy for two ads in local papers, reviewed and assisted with multiple grant applications. In addition, managed all of the logistics and talent for their annual Doc Star fundraising event featuring medical professionals in their clinic and hospital system.
The Town of Stoughton, WI
Created and managed a re-branding conference for the City of Stoughton, WI. Secured the Lt. Gov. and a Dept. of Tourism speaker on behalf of branding and promoting small cities in WI. Also promoted and co-facilitated the conference.
Provided SEO and copy editing services for their sister company Sound Shark Audio. Created a FACT sheet for this company, which then used the messaging on their website and in their new brochure. Assisted them in creating consistency and better understanding for their brand.
Provided PR expertise and created several press releases promoting this fundraising event. Money raised went to purchase new dogs and provide care of those on the force.
Gathering Waters PR Campaign
Created and implemented a year-long state-wide PR plan and implemented the campaign for this land trust organization in WI. We created media attention (via PR, Editorials, and Social Media) for 4 regional meetings and helped them revise content on their website. In addition, we provided direction on a video that was created and placed on their website. The client was very pleased with our work and has subsequently referred us to other land trusts in the state.
Metris Growth Partners
Created new website content, a FACT sheet and key message points for this new company's CEO to use in business development efforts.